Posts about Industry Trends

The 2025/26 season highlighted the Australian wool industry's resilience: low supply drove strong prices despite geopolitical and cost challenges, underpinned by solid global demand. With further production declines forecast, the outlook for 2026/27 remains cautiously optimistic for well-positioned businesses.

The AMPT video showcases the scale of the trial and the outstanding work of Craig Wilson and his team—hear directly from those involved and gain valuable insight into the data and decisions shaping the future of Merino production.

The adage "The trend is your friend" rings true. In my 42 years in the sheep and wool industry, I've witnessed the significant impact of trends, which have been consistently present, remarkably diverse, and immensely influential.