Posts about Industry Trends

2026 AMPT Shearing Evaluation

The AMPT video showcases the scale of the trial and the outstanding work of Craig Wilson and his team—hear directly from those involved and gain valuable insight into the data and decisions shaping the future of Merino production.

Market Wool Trends: Navigating Shifts in the Industry

The adage "The trend is your friend" rings true. In my 42 years in the sheep and wool industry, I've witnessed the significant impact of trends, which have been consistently present, remarkably diverse, and immensely influential.